Why you should be writing website content for people, not just search engines
Planning your website is essential. Define a website objective before you begin and you will be well on your way to making a website with relevant content that is displayed in a way that will entice users to read it, not get confused and leave.
Writing website content is arguably the most difficult and time consuming stage of developing a website. It is also without a doubt the most important element in a website. Well worded content will inform your visitors of what you sell, where you are, why they should choose you and how they can contact you. A website with well developed and thought through content is likely to deliver increased traffic and a greater online and offline reputation. A website with flimsy and meaningless content however, may be viewed as un-trustworthy and irrelevant.
Things to do before you hire a web designer or web design company
This little article could help save your web designer dozens of hours (they will love us for that, and if we are your web designer, fantastic news for both of us), which will in turn save you money, produce a better website, bring in more customers, and save you money. With all that being offered, how can you afford not to read this!
If you're making a website, or hiring someone to make one for you, decide on the focus of your website, and make a list of what you want it to achieve for your business. Having a plan from the outset saves you money and time.
