Case Study: Doggy Style Training

Nathan Williams of Doggy Style Training was driven to develop a Dog Behvioural Training company that truly helped dogs and their owners. Nathan started with little more then an idea in early 2010, which is where we came in.

Nathan's first smart move as he put's it was to "do things right the first time". This meant approaching a professional design and web company to create his 'brand", including logo design, stationery, brochures, website design and social marketing development.

Branding, Print and Website Design Brief

The brief was to create something that really jumped off the page, that made people stop and look, and that portrayed the professional yet playful nature of the business. Nathan needed a brand that was going to make him be able to compete with the bigger and more established companies in the market, he also wanted his website to show his genuine desire to help dogs and their owners.

Logo, Branding and Web Design Solution

When developing the logo we wanted it to be big, bold and say exactly what the Nathan did without a second thought. We chose a doberman as this breed of dog is known for its discipline, regal stature and loyalty. It's silouette is strong symbol of these traits and suited the business and it's values.

When it came to the website we simply needed to convey the personal nature of the training process. The design needed to compliment the logo and other branding materials and we also needed to show plenty of photography of Nathan, his brand and the Dog's he has worked with, as wll as in depth case studies and his process.

Web Development Technology Used

xHTML - jQuery - CSS - PHP

Doggy Style Training is a relativly straight forward static website, with only 6 pages all information is easily accessable and easily allows visitors to find contact information needed to pick up the phone and speak to Nathan about their dogs.

The Result

In under 12 months, due to Nathan's dedication, amazing training methods and his almost telepathic ability to train dogs, combined with his arsenal of professionally designed business cards, stationery, brochures and website using his original hand crafted logo he has gone from needing a second job to needing more staff and vehicles. Nathan has also been featured in The Sunday Telegraph for his success with his business.

You can visit doggy style training here, you can also visit their facebook page

Return on Investment

By going the smart way and having all the design, marketing, and web design work taken care of by a group of professional designers, Nathan was well recieved by his customers before they even meet him, he was also able to focus more of his time on the parts of the business that mattered most, the dogs. Nathan is now in great demand, and has even been featured in The Sunday Telegraph for his work with dogs and his commitment to helping them in the community.

According to Nathan, many of his customers call him because of the professionalism his business portrays and how good everything looks, from the signs on his cars, his business cards, uniform, website and brochures. All this combined as made Nathan one of the top dog's in the dog training sector.