Wine Label Design

After years developing your vineyard's wine. Your wine label design should reflect the characteristics, flavour and subtleties of your wine and the vineyard from where it was concieved.

Traditional wine labels are refined, simple and elegant.  The packaging is functional and gives all the information you might want or need about what is in the bottle, and who produced it. Coat of arms, family crests, or iconic imagry of the vinyard are often seen on these more traditional designs. Traditional labels still have their place with well established brands, as they let their reputation and integrity speak for itself, rather then marketing. This is part of their appeal.

Serious, creative, humerous, blunt, subtle or traditional?

If you are the new kid on the block, or are an established winery trying to develop a new brand, how are you going to stand out, what direction will you take with your wine label design? How will you firstly catch the attention of your potential customers, and then convince them that your wine is the one they want amongst the hundreds of varieties available.

To gain a point of difference in this competative market, not only will you require a creative wine label design, you will also need a strong brand image to support your wine and it's label.

The visual impact of a wine label, and even bottle design is a major factor in a customers decision making process well before a customer has picked up and purchased your wares. The colour, font, shape and design will all influence a persons emotions and feeling felt about you label and the wine contained within the bottle.

Your wine's particular market position, including price, quality of wine, region it is from, it's variety etc can all be conveyed in the design of the bottle, label and surrounding makerting materials. We can help you design everything from your logo design, wine label, flyers, posters and website to convey your wine's unique position within this overcrowded market.